Author · Masstortsco
Fadi Agour, J.D.
FOUNDER & CEO · BEST CASE LEADS & MASSTORTSCO · HOUSTON, TX
Writing on mass tort strategy, legal marketing and claimant acquisition, and where regulation meets product liability.
About
Fadi Agour, J.D., is the founder of Best Case Leads and Masstortsco. Since 2015 he has built companies that connect injured people and in-market consumers with the law firms and advertisers prepared to serve them, with a focus on mass tort and legal client acquisition.
His work sits where law and performance marketing meet. He also founded Real Performance Marketing (RPM), which acquires customers for advertisers in the legal, insurance, consumer finance, and home services verticals. The companies have been named to the Inc. 5000 list of fastest-growing private companies for six consecutive years.
Earlier in his career he led legal-marketing work at FindLaw, a Thomson Reuters business. He now writes analysis for operators, funders, and firms on the decisions that move the mass tort field, reading the law for what it means in practice, not just what it says.
Areas of focus
- 01 Mass tort strategy & case acquisition Sourcing, qualification, and the economics of a docket from intake to retainer.
- 02 Preemption & product-liability doctrine FIFRA, medical-device, and drug preemption, and how regulatory architecture sets the value of a claim.
- 03 Litigation finance How capital should price legal risk as doctrine shifts the ground under it.
- 04 Legal performance marketing & compliance Client acquisition built on real consent and TCPA-sound process.
Selected writing
Attorney advertising
The articles published under this byline are analysis and commentary, not legal advice, and may be considered attorney advertising. Reading them does not create an attorney-client relationship. If you believe you have a claim, consult a licensed attorney about your specific situation.
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